Holywood Essay Example | Topics and Well Written Essays - 250 words

Holywood - Essay Example However, the film can also be classified under other different genres. These include; Suspense, Thriller, based on, and Adaptation. James Stewart, a professional photographer, breaks his leg photographing a racetrack accident. Also a dance that Stewart nicknames "Miss Lonelyhearts" from the tenants window is also evident of the dramatic element in the film (John, 6). The principal theme in Real Window film is the crime-thriller theme and the relationship theme. The films tell us a story of a handicapped photographer who broke his leg while taking racetrack accident photos. From the actions that he observes in his apartment, he suspects that the murder had happened. The relationship theme is evidenced by the romance between Lisa and Jeff. The bigger ideas that the film is pointing to us is unity and matters relating to relationship. We learn that for us to get the love we must chase it (Honan, 11). The two main analytical positions that we can view this film are gender dynamics and personal attitudes. The film strongly opposes the negative attitude towards women and dictates how women should be treated. For instance, our "gaze" towards Lisa is controlled through the film. The feminist perspective have frequently been used in the film to advocate for fair treatment of women (Honan, 11). Real Window has maintained its ability to create fear, panic and tension to a high extent. Despite its ancient production techniques, it is among the best films to watch. If this film had seamless special effects in the modern film industry, it could be the best movie of the season. Sigmund Freud was a creative writer whom Alfred heavily relied on for ideas. Sigmund was therefore frequently associated with Hitchcock’s films (John,

An Important Person in History Essay Example | Topics and Well Written Essays - 750 words

An Important Person in History - Essay Example In many discourses and articles, he demanded a capable prosecution against servitude and bigotry, gave an unstoppable voice of trust for his kin, grasped abolitionism governmental issues and lectured his brand of American beliefs. Douglass life as a reformer went from his abolitionist exercises in the early 1840s to his strike on Jim Crow and lynching in the 1890s. For sixteen years he altered a powerful dark daily paper and attained universal acclaim as a speaker and essayist of extraordinary enticing force. In many talks and articles he collected an overpowering prosecution against bondage and bigotry, gave an unstoppable voice of trust for his kin, grasped slavery resisting legislative issues, and lectured his brand of American beliefs. In the 1850s he broke with the strictly moralist brand of abolitionism headed by William Lloyd Garrison; he underpinned the early ladies rights development; and he gave immediate aid to John Browns trick that prompted the attack on Harpers Ferry in 1859. The overwhelming American slave account initially distributed in 1845, Frederick Douglass Narrative compellingly subtle elements the life of the abolitionist from his introduction to the world into subjection in 1818 to his break to the North in 1838, how he bear the day by day physical and profound brutalities of his holders and driver, how he figured out how to peruse and compose, and how he developed into a man who could just live free or pass on. Notwithstanding Douglass fantastic collection of memoirs, this new version additionally incorporates his most acclaimed discourse "What to the Slave Is the Fourth of July?" and his just known work of fiction, The Heroic Slave, which was composed, to some extent, as a reaction to Harriet Beecher Stowes Uncle Toms Cabin. Previous slave, ardent abolitionist, splendid essayist, daily paper editorial manager and expressive speaker whose discourses terminated

Stereotyping In Advertising In Mauritius Media Essay

Stereotyping In Advertising In Mauritius Media Essay This study will concentrate on the females attitude towards stereotyping associated with women in advertising. The controversy over the portrayal of women in advertising continues today. More and more, women are taking on a broader role and responsibilities in society. However, as we cross the threshold of this new decade, there is a significant question that needs to be answered. While the debate over whether or not advertisers portray women realistically bear on, the fundamental concern is how women feel and respond to the portrayal of females in advertising, despite of the action or inaction of advertisers to effect change. Do females believe that advertisers portray women in realistic ways or do they believe they are shown in stereotypical roles of housewives and/or sex objects? This study examines the attitudes, feeling and perception of female consumers toward the portrayal of women in advertising. Purpose of research The purpose of this study is to analyse Mauritian females attitude towards the stereotyping of women in advertising. More specifically, the primary goals of this study are: (1) To investigate about womens perceptions in relation to the stereotyping of females in advertising. (2) To examine if women believe that advertisers depict females in stereotypical roles of housewives and/or sex objects. (3) To explore the veracity of Cultivation Theory on Mauritian females. (4) To find out whether stereotypes have harmful effects on women themselves. (5) To investigate if the stereotyping of women in advertising affect the purchasing pattern of females. Research questions A vital step toward providing a sound theoretical foundation for the research project is the development of concrete research questions and hypotheses. This process typically begins with a preliminary review of the existing literature for your topic. A research question poses an affiliation between two or more variables but phrases the relationship in terms of some question. -What group of females considers that women are being stereotype in advertising? -What type of portrayal of women in advertising is offensive to females? -What is the miss-representation of women in advertisement? -Do females consider that advertising suggest that women primary occupation is as homemakers? -Do female consider that women are portrayed as sex objects? -Do females feel that advertising does not really show women as they really are? -Are females persuaded to buy products or services if they are being advertising by women? -What are the negative effects that females experience when they are stereotyped in advertising? Hypotheses Once the research questions are firmly established the next step is to develop a set of hypotheses based on the questions posed by the study. A hypothesis is a declarative statement that attempts to predict the relationship between two or more variables based on statistical consideration. Hypotheses are numeric estimates of population value based on data collected from samples. Testing of hypotheses employs statistical procedures in which the investigator draws inferences about the population from a study sample. In this study of Understanding females attitudes towards womens stereotyping in advertising in Mauritius, the hypotheses are as follows: Ho-Women believe that advertisers depict females in stereotypical roles of housewives and/or sex objects. H1-Women do not believe that advertisers depict females in stereotypical roles of housewives and/or sex objects. Ho-Stereotypes have harmful effects on women concerning their body image. H1- Stereotypes do not have harmful effects on women concerning their body image. Ho- Stereotyping of women in advertising affect the purchasing pattern of females. H1- Stereotyping of women in advertising does not affect the purchasing pattern of females. Chapter 2 Overview of Literature Review This chapter reviews the related literature that will include articles related to stereotyping of women in advertising, factors leading to stereotyping of women, how women are portrayed in advertisement, and how advertising influences females perception and behaviors. It will also examine the theoretical framework that will be used for the study presented in this research paper. Literature Review Introduction It has been argued that advertising over the yesteryears has not presented a pragmatic illustration of women and their roles in society. It is harmless to state that stereotypes exist and are a part of our lives. The advertisements from the 50à ¢Ã¢â€š ¬Ã‚ ²s are not opposed from the advertisements broadcasted today in the present; reminiscing women where they belong: in the home, cleaning, mopping, baking and cooking, parenting, fostering, and looking sexually attractive. Stereotyping of Women in Advertising Stereotyping of women has been a main concern with media researchers. Studies have dealt with the portrayal of women in all forms of media. A close assessment of the literature on stereotyping of women in media revealed that each of these studies had its center of attention on at least one or more of the following categories (Shrikhande; 2003): 1) Women portrayed at domicile and with family 2) Women and occupation 3) Women and their age 4) Women and their physical appearance or attire 5) Women as product representatives or as product users 6) Women and stance The community acts according to these portrayal because they are considered socially acceptable. For instance, when people think of an advertisement for a household cleaner, what comes to mind, most likely, is a woman. It is also likely that the picture in peoples minds corresponds closely to what researchers have called the happy housewife stereotype. This is a stereotype that has been associated with the image of women in most print and television advertisements. Media is very effective at creating stereotypes because they are sometimes the only source of information we have about other groups and they often represent a distorted view of those groups (Straubhaar 2004). No matter what type of life a women lives, there will always be a certain stereotype about her within society. Women in commercials are confined into what roles they can play on television commercials. In most advertisements in which women act in, the commercial is set out to capture the interests of stereotypical womens hobbies and interests. A stereotype would be best described as when one ignores diversity and makes sweeping generalizations about a groups values, behaviour, and beliefs (Straubhaar 2004). Advertisements remain replicated in obsolete gender stereotypes by portraying women as having an ideal body image, eating disorders and acting as sex symbols. The debate over the portrayal of women in advertising continues today. One of the harshest criticisms of the way in which women are portrayed in television and print advertisements is that women are shown in an extremely contracted range of roles, with descriptions concentrated on the conventional occupations of housewife, a mother and secretary. Many studies have found support for this criticism (Bardwick et al., 1967; Courtney et al., 1971; Dominick et al., 1972; Ferrante, Haynes, Kingsley, 1988; Gilly, 1988; and Knill et al., 1981). Factors leading to stereotyping of women Early attitudes towards women Women have always been regarded as a creative source of human life. However, history reveals that they have been considered not only intellectually inferior to men but also a main cause of temptation and evil. For instance, in the Greek mythology, it was a woman, Pandora, who opened the forbidden box and brought plagues and misery to mankind. Early Roman law described women as children, forever inferior to men (Womens International Center, 1995). Ancient Christian theology conserved these conceptions. St. Jerome, a 4th-century Latin father of the Christian church, said: Woman is the gate of the devil, the path of wickedness, the sting of the serpent, in a word a perilous object. Thomas Aquinas, the 13th-century Christian theologian, stated that woman was created to be mans helpmeet, but her unique role is in conception . . . since for other purposes men would be better assisted by other men (Womens International Center, 1995). In the East, the approach toward women was at first more favorable. In early India, for instance, women were not deprived of possessions rights or human freedoms by marriage. But after the evolution of Hinduism in India about the 500 BC, obedience of women toward men was compulsory Women had to walk in the rear of their husbands. Women could not have possession of property, and widows were not allowed to remarry (Womens International Center, 1995). In the fourteenth centuries women acquired more status when they were allowed to educate themselves and earn mastership in a variety of trades. Unfortunately womens status suffered a blow during the Renaissance as there were more restrictions on womens sexuality and political rights. Although women were learned and able to act as rulers, the dropping position of working women amplified the significance of womens contribution to the family. During the reformation womens status as wives and mothers was increased and they were controlled by their husbands (Womens International Center, 1995). Cultural images of women Merriam Webster defines culture as the customary beliefs, social forms, and material traits of a racial, religious, or social group. Culture ideas, symbols, norms and values occupy a major role in the conception of women images and the demarcation of gender roles. To understand the images of femininity the Indian society can be taken as an example. India, a heterogeneous society, demonstrates incompatible women images. The standardize model image of Indian womanhood has disclosed significant consistency. Images of women have not remained stagnant and have been subject to various metaphors. Nevertheless, some basic models have prevalent approval. Diverse cultural images of women: Pativrata- absolute devotion to husband, glorified motherhood, Bharat Mata Image. The insight of diverse categories of women is specifically formed by the commonly accepted female images and stereotypes in the society (Bhargava 2009). Moreover, at the interpersonal stage within the family situation, these images are often imposing in a variety of ways. Indian girls grow up with deep rooted sense of apprehension and anxiety which not only confines their social mobility in the everyday life but also often psychologically cripples them to confront the afflictions of life in general and oppose gender based discrimination in particular. These gender divisions, flowing nearly straight from the popular imagery fostered these images in most Indian families. It can be stated that possibly most significantly; these images leave a profound imprint upon womens self-perception (Bhargava 2009). Women in advertisement Advertising has been a major goal of attack and investigation. The fundamental enlightenment for the significant focus on sex role portrayal in advertising lies in the close relationship, which prevails among advertising, the consumer goods industry and the vital economic role of women as consumers. Usually it is exhibit in advertisement a womans ambition in life is to magnetise and achieve a man:-women are publicised in advertising as forever young and attractive. They are repeatedly depicted as sexual objects. Women in advertisements are constrained to the home and isolated from other women outside home, man is her preferred partner. Domesticity is the next role of two dimensional image of femininity in advertising (Bhargava 2009). Moreover, there are open obscene advertisements relating to sexual stereotypes that are established in different media. The Indian description of sex stereotyping would have all women carrying themselves like legendary sita and savitri- docile, submissive, sacrificing, emotional, fearful, and incompetent of coherent action, their most important duty being wives, partners and mothers. What is being canvas here is gross counterfeit modern lifestyle which is detached from the common Indian womans struggle to survive completely negating and never inquiring her reality (Bhargava 2009). Stereotyping of women in Television Commercials One of the earliest studies that discussed about the image of women in television commercials was by Bardwick and Schumann (1967). Bardwick and Schumann (1967) examined male and female role portrayals in television commercials and settled on the fact that women are portrayed first and foremost as homebound or as housewives. Courtney and Whipple (1974) analysed the stereotyping of women in television commercials and identify major distinctness between men and women. Women were over-symbolised in advertisements for cosmetics and were less likely to appear in advertisements for cars, trucks and related products. 75 percent of all advertisements using women were for products found in the kitchen or bathroom, strengthening the stereotype that a womans place is at home. Women were typically portrayed in house settings rather than business settings in contrast to men. Women were represented as reliant on men and were looked at above all as sexual objects. Courtney and Whipple (1974) described sexual objects as, where women had no role in the commercial, but emerged as a piece of decoration. Researchers found that 87% of voiceovers were male and only 6% of voiceovers were done using females (Courtney Whipple, 1974). Later studies confirmed this (Culley Bennett, 1976; Dominick Rauch, 1972; Lundstorm Sciglimpaglia, 1977; McArthur Resko, 1975; O.Donnell O.Donnell, 1978; Schneider Schneider, 1979). Women were most prone to be characterised not by job-related or other types of roles, but in roles that defined them in terms of their relationships with others, i.e. as spouse, girlfriend, parent or friend (McArthur and Resko, 1975). Moreover, it was discovered that women were portrayed as product users in 86% of advertisements and as product authorities in only 14% of the commercials, compared to men who were depicted overwhelmingly as authorities (McArthur and Resko, 1975). Browne (1998) analysed sex role stereotyping in television commercials aimed at children in the United States and Australia. Her results are in general parallel to those of earlier studies and point out significant gender stereotyping (Macklin Kolbe, 1984; McArthur Eisen, 1976; Sternglanz Serbin, 1974). Her outcome specify that boys appeared in greater numbers in the television commercials, were assign more dominant, dynamic and aggressive roles compared to girls. Gender role reinforcement was detected at the level of body language and facial expressions; girls were portrayed as reserved, giggly, improbable to assert control, less active and helpful. Stereotyping of women in Print Advertisements Chafetz, Lorence and Larosa (1993) analysed six trade publications to evaluate if there had been an impact in female participation in professional vocations and whether an editorial personnel with more women has helped reduce gender stereotyping of professional women. Chafetz, Lorence and Larosa (1993) found that greater relative numbers of women in the occupation over time and an increased share of women in the editorial staff have resulted in portraying women as professionals, confident, independent and attractive. Gender composition of editorial staff had a consistent and a positive effect on how women are portrayed in advertising. However, women are still portrayed less favorably in male-oriented professional publications. Chafetz, Lorence and Larosa.s (1993) findings also suggest that the non-advertisement visuals appear to be conveying a decreasing level of gender stereotyping, because such visuals often appear with stories about work being done by those who practice the target ed occupation or are closely related to it, hence encouraging gender equitable treatment. Perception about womens stereotyping in advertising The Womens Liberation Movement put pressure on marketers to cautiously study how women were portrayed in advertisements. Many studies (Courtney Lockeretz, 1971, Wagner Banos, 1973) analysed womens role in advertising, but they are mainly content analyses. Wortzel and Frisbie found that there was no consistent preference for a specific role for all product categories. Women tended to choose their preferred role based on the class of the product being advertised. In addition, it was found that women with positive attitudes toward the movement, considered modern or progressive, did not reject traditional female role portrayals. Women were satisfied and accepting of traditional role portrayals in advertisements, regardless of their thoughts on Womens Liberation. Studies indicated that for both traditional and modern women, more favorable attitudes resulted from consistency between the ad role portrayal and their role orientation. The most favorable attitudes were from traditional women exposed to the traditional role portrayal. The least favorable attitudes were found by modern women who viewed the traditional role portrayal (Leigh, 1987). Mode rn woman is supposedly more free with choices to exercise and this is apparent in the slick advertisements where women have free body language and seem more open, articulate and more sexual (Aruna, Nidhi Kotwal Shradha Sahni, 2008) Females perception about stereotyping of women in advertising A Canadian research carried out by Susan DeYoung and F.G. Crane shows that that a more realistic portrayal of women in advertising is not only desirable but fundamental in a modern marketplace. Women do not only want a more realistic portrayal but believe that they deserve it (Susan DeYoung and F.G. Crane, 1992). A predominantly imperative finding in this study is the fact that the attitudes held by women cut across age, income, education and marital status categories. Therefore, advertisers cannot simply overlook complaints about the portrayal of women in advertising to a small group of liberal feminists. The concern seems to be widespread. This study is a replication of an American study which was conduct 10 years ago prior to the Canadian study. The following table shows the attitudes and perception of women towards stereotyping of women in advertising. CANADIAN STUDY 1990 VERSUS AMERICAN STUDY 1979 Percentage agreeing with statement Canada 1990 US 1979 1. Advertising suggests a womans place is in the home 51 60 2. Advertising I see does not show women as they really are 77 60 3. Advertising suggests that women are dependent on men 51 50 4. Advertising shows women mainly as sex objects 80 60 5. Advertising suggests women do not make important decisions 63 82 6. Advertising suggests women do not do important things 46 60 7. I am more sensitive than I used to be to the portrayal of women in advertising 54 55 8. I find the portrayal of women in advertising to be offensive 50 60 9. If a product I buy is advertised in a way that I find offensive to women, I would stop buying it 51 31 10. If a new product uses advertising that I find offensive to women, I would not buy it, even if it was a good product 48 28 Source: Females attitudes toward the portrayal of women in advertising: a Canadian study 1992 Theoretical Framework Cultivation Theory Cultivation theory also referred to as the cultivation hypothesis or cultivation analysis was an approach developed by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania (Chandler, 1995). The purpose of the Cultural Indicators project was to identify and track the cultivated effects of television on viewers (Buchanan et al, 2010). A research by Buchanan (2010 cited by Miller 2005) showed that they were concerned with the effects of television programming on the attitudes and behaviours of the American public (Buchanan et al, 2010). There are various communication theories, but Gerbners Cultivation Theory is above all pertinent to numerous situations. It focuses on the suggestion that television plays a fundamental role in viewers perceptions of the humanity by touching attitudes, beliefs, and ways of thinking (Lindquist, 2006). Thus it is harmless to state that through television, people are exposed to various advertising that are typically stereotyping women in a negative manner. The severity of these effects depends on the amount of television an individual watches each day (Lindquist, 2006). Gerbners Cultivation theory suggests that television can alter or cultivate a viewers perception of social reality (Buchanan et al, 2010). It is harmless to state that according to Gerbner, a viewers belief of reality is shaped by the amount of continual exposure to television combined with media messages over a long period of time. Application of the Theory to the Study An extremely widespread problem in our society today is the misconstrued perception many women and adolescent girls have about their bodies. The media portrays thin bodies as being beautiful and desirable, yet most of the women on television and in advertisements can be considered to be dangerously underweight when looking at them from a medical perspective (Lindquist, 2006). Consumer culture and media imagery have a pervasive and powerful influence on girls at a critical developmental stage; American girls are socialized to cement and signal identity through visual symbols that include visible consumption of prestige goods or a particular body presentation that conforms to cultural aesthetic ideals (Becker, 2004). A research by Becker (2004 cited by Gordon 2000 and Pipher 1994) suggest that there are several reasons to believe that adolescence places girls at particular risk as participants in consumer culture. For instance, many have suggested that adolescence is a time when American girls are challenged by simultaneous conflicting cultural demands to maintain both a trajectory of achievement and the requirements of female roles; such conflict, if severe and unresolved, may manifest in a variety of difficulties, including an eating disorder (Becker. 2004). The concept of mainstreaming that Gerbner discusses can be linked to this problem regarding females and poor body image. According to the Cultivation Theory, heavy viewers of television will experience the effects of mainstreaming, where their attitudes and opinions are essentially created by information and portrayals they receive from the television. In the media where womens beauty and body perfection are defined by emaciated figures, it is only natural that heavy-viewing females begin to have their attitudes shaped by this ideal. They begin to be affected by the reality constructed on the television more than the reality of the world around them. It has been discovered that heavy-viewing young women glamorize weight loss and dieting due to what they see on the television (Harrison Hefner, 2006). In fact, the study found that television viewing [is] linked to subsequent increases in eating pathology (Harrison Hefner, 2006). Another example of this idea is a study that was conduc ted in which the impact of television being introduced to young women in a rural community in Fiji was investigated. The young womens opinions about their bodies in terms of weight had been drastically influenced by the television and had urges to reshape their bodies in order to fit in with the ideals that were presented to them through the television (Lindquist, 2006). Limitation of The Cultivation Theory to the study Even though this theory provides us with a unique way of looking at television as a highly influential part to stereotyping of women in advertising, it omitted some aspects that also seem to have an impact on the perception of people. The Cultivation Theory ignores the influence of other forms of media, such as commercials, magazines, newspapers, music, advertisements, and many others (Lindquist, 2006). Relating back to the issue of womens obsession with thinness, it has been discovered that both print and electronic media exposure are associated with an increased drive for thinness (Harrison Hefner, 2006). Commercials, magazines, and printed advertisements are heavily lined with figures that maintain the negative body image that many women have. While these aspects of the media are most likely cultivating similar attitudes that are produced by the television, it is possible that they have some sort of other effect on womens perceptions of themselves. The attitudes that have been co nstructed for people by the media cannot be based solely on television. Female Body Image and the Mass Media Perspectives on How Women Internalise the Ideal Beauty Standard Mass medias use of unrealistic models sends an implicit message that distorts the healthy body image and it makes it thorny for females to attain any stage of satisfaction with their physical appearance. There has been a plethora of study to show that women are negatively affected by regular exposure to models that execute the unrealistic media ideal of beauty; nevertheless, it is not clear how these images in fact come to affect womens satisfaction with their physical appearance (Serdar [no date]). Female Body Image Body image is a complicated aspect of the self-concept that concerns an individuals perceptions and feelings about their body and physical appearance (Cash Pruzinsky, 2002). Females of all ages seem to be particularly vulnerable to disturbance in this area; body dissatisfaction in women is a well-documented phenomenon in mental health literature. Researchers have called females concerns with their physical appearance normative discontent; implying that body dissatisfaction affects almost all women at some level (Striegel-Moore Franko, 2002, p. 183; Tiggemann Slater, 2004). Females have been found to experience dissatisfaction with physical appearance at a much higher rate than males (Striegel-Moore Franko, 2002), and women of all ages and sizes display body image disturbance. It appears that body dissatisfaction is more closely linked to appearance-related cognitions than physical reality. People are at higher risk to display disturbed body image if they hold dysfunctional belief s and cognitions about their physical appearance, regardless of body mass (Butters Cash, 1987). Concerns with the development of disordered eating are an especially vital issue because such patterns have been found to be a major predictor of clinical eating disorders. Body dissatisfaction and preoccupation with food, shape, and weight are some of the core features in the diagnostic criteria of both anorexia nervosa and bulimia nervosa. Estimates of the prevalence of such disorders vary, but most state that 3% to 10% of females ages 15 to 29 could be considered anorexic or bulimic. Most individuals who develop an eating disorder start with what is considered typical dieting behavior. With increasing numbers of females reporting disturbed body image and engaging in dieting behavior, there has been a significant level of concern about the increasing incidence of eating disorders. This is especially true of individuals who display early signs of body image disturbance and disordered eating (Polivy Herman, 2002). Images of Women in the Media Images in the media today project an unrealistic and even dangerous standard of feminine beauty that can have a powerful influence on the way women view themselves. From the perspective of the mass media, thinness is idealized and expected for women to be considered attractive. Images in advertisements, television, and music usually portray the ideal woman as tall, white, and thin, with a tubular body, and blonde hair (Dittmar Howard, 2004; Lin Kulik, 2002; Polivy Herman, 2004; Sands Wardle, 2003; Schooler, Ward, Merriwether, Caruthers, 2004; Tiggemann Slater, 2003). The media is littered with images of females who fulfill these unrealistic standards, making it seem as if it is normal for women to live up to this ideal. Dittmar and Howard (2004) made this statement regarding the prevalence of unrealistic media images: Ultra-thin models are so prominent that exposure to them becomes unavoidable and chronic, constantly reinforcing a discrepancy for most women and girls between their actual size and the ideal body (p. 478). Only a very small percentage of women in Western countries meet the criteria the media uses to define beautiful (Dittmar Howard, 2004; Thompson Stice, 2001); yet so many women are repeatedly exposed to media images that send the message that a woman is not acceptable and attractive if she do not match societys ultra-thin standard of beauty (Dittmar Howard, 2004, p. 478). In recent years, womens body sizes have grown larger (Spitzer, Henderson, Zivian, 1999), while societal standards of body shape have become much thinner. This discrepancy has made it increasingly difficult for most women to achieve the current sociocultural ideal. Such a standard of perfection is unrealistic and even dangerous. Many of the models shown on television, advertisements, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the diagnostic criteria for anorexia nervosa (Dittmar Howard, 2004). Research has repeatedly shown that constant exposure to thin models fosters body image concerns and disordered eating in many females. Almost all forms of the media contain unrealistic images, and the negative effects of such idealistic portrayals have been demonstrated in numerous studies. Schooler et al. (2004) found that women who reported greater exposure to television programming during adolescence were more likely to experience high levels of body image disturbance than females that did not report such levels of exposure. In addition, certain types of programming seem to elicit higher levels of body dissatisfaction in females. A study done by Tiggemann and Slater (2003) found that women who viewed music videos that contained thin models experienced increased levels of negative mood and body image disturbance. Music videos seem to send a particularly direct message that woman should live up to the sociocultural ideal; women portrayed are almost always direct representations of w hat our culture considers beautiful. In addition, music television is an increasingly influential form of media, especially for adolescent and college females. Mainstream magazines and advertisements are another potent source of idealized images of women. This is disturbing because many women, especially adolescents, have been found to read such material on a regular basis. Findings of one study indicate that 83% of teenage girls reported reading fashion magazines for about 4.3 hours

The Imagery of Fire in Virgil’s Aeneid Essay -- Allen Mandelbaum

The Imagery of Fire in Virgil’s Aeneid In discussing fire imagery in the Aeneid I will attempt in the course of this paper to bring in an analytic device to aid in assembling the wide array of symbols into a more uniform set of meaning. Consistently throughout the Aeneid, fire serves to provoke the characters to action. Action which otherwise it is not clear they would enter upon. Fire clears the way for the juggernaut plot to advance. Juno, first of all, described as burning - pondering (with her hatred of the Dardans) goes to Aeolus with the idea of sending the winds to create an under-handed storm to destroy the Trojans, at the sight of their fleeing ships and successful escape from the Greeks (I.75)1. Fire from the Greeks burns down Troy. Forced by necessity to flee for their lives, Aeneas can gain his fathers acquiescence only with the portent of two flaming omens. Cupid in the form of Ascanius induces Dido with a fated love for Aeneas, consummated by their union in the cave. Jupiter with these words on his lips send s Mercury down to a lingering Aeneas at Carthage. Mercury, carry across the speeding winds the words I urge: his lovely mother did not promise such a son to us; she did not save him twice from Grecian arms for this–but to be master of Italy a land that teems with empire...to place all earth within his laws. But if the brightness of such deeds is not enough to kindle him...does he–a father–begrudge Ascanius the walls of Rome? (IV.310-311) Mercury flies down to Aeneas and delivers these very words among others, Aeneas is struck dumb by this (and not for the last time) and afterwards He burns to flee from Carthage (IV.375). Much later , but significantly, the Fury Allecto is sent by Juno to Amata, wife of... ...ld end here, it is just this absence of this full light the dimness of the darkness visible which constitute Virgil's true and deliberate commentary on his world. Bachelard, Gaston. the Psychoanalysis of Fire. trans. Alan CM Ross,pref. Northrop Frye Boston: Beacon Press, 1964. (Orig pub. in French under the Title La Psychoanalyse du Feu 1938 by Librarie Gallimard) Eliade, Mircea. ch. 3 the Misfortunes of History, Ch. 4 the Terror of History Cosmos and History: the Myth of the Eternal Return. trans. Willard R. Trask. New York: Harper and Row, 1959 (Orig. pub. in French under the title Le Myth de Eternal Retour... 1949 by Librarie Gallimard) Johnson, W R. Darkness Visible, a study of Vergil’s Aeneid. Berkeley: Univ. California Press, 1976. Mandelbaum, Allen, the Aeneid of Virgil: a verse translation by Allen Mandelbaum. New York Bantam: Books, 1971-1981.

Aseptic Technique Essay

Aseptic technique is employed to maximize and maintain asepsis, the absence of pathogenic organisms, in the clinical setting. The goals of aseptic technique are to protect the patient from infection and to prevent the spread of pathogens. Often, practices that clean (remove dirt and other impurities), sanitize (reduce the number of microorganisms to safe levels), or disinfect (remove most microorganisms but not highly resistant ones) are not sufficient to prevent infection. The Centers for Disease Control and Prevention (CDC) estimates that over 27 million surgical procedures are performed in the United States each year. Surgical site infections are the third most common nosocomial (hospital-acquired) infection and are responsible for longer hospital stays and increased costs to the patient and hospital. Aseptic technique is vital in reducing the morbidity and mortality associated with surgical infections. Description Aseptic technique can be applied in any clinical setting. Pathogens may introduce infection to the patient through contact with the environment, personnel, or equipment. All patients are potentially vulnerable to infection, although certain situations further increase vulnerability, such as extensive burns or immune disorders that disturb the body’s natural defenses. Typical situations that call for aseptic measures include surgery and the insertion of intravenous lines, urinary catheters, and drains. Asepsis in the operating room Aseptic technique is most strictly applied in the operating room because of the direct and often extensive disruption of skin and underlying tissue. Aseptic technique helps to prevent or minimize postoperative infection. The most common source of pathogens that cause surgical site infections is the patient. While microorganisms normally colonize parts in or on the human body without causing disease, infection may result when this endogenous flora is introduced to tissues exposed during surgical procedures. In order to reduce this risk, the patient is prepared or prepped by shaving hair from the surgical site; cleansing with a disinfectant containing such chemicals as iodine, alcohol, or chlorhexidine gluconate; and applying sterile drapes around the surgical site. In all clinical settings, handwashing is an important step in asepsis. The â€Å"2002 Standards, Recommended Practices, and Guidelines† of the Association of Perioperative Registered Nurses (AORN) states that proper handwashing can be â€Å"the single most important measure to reduce the spread of microorganisms.† In general settings, hands are to be washed when visibly soiled, before and after contact with the patient, after contact with other potential sources of microorganisms, before invasive procedures, and after removal of gloves. Proper handwashing for most clinical settings involves removal of jewelry, avoidance of clothing contact with the sink, and a minimum of 10–15 seconds of hand scrubbing with soap, warm water, and vigorous friction. A surgical scrub is performed by members of the surgical team who will come into contact with the sterile field or sterile instruments and equipment. This procedure requires use of a long-acting, powerful, antimicrobial soap on the hands and forearms for a longer period of time than used for typical handwashing. Institutional policy usually designates an acceptable minimum length of time required; the CDC recommends at least two to five minutes of scrubbing. Thorough drying is essential, as moist surfaces invite the presence of pathogens. Contact with the faucet or other potential contaminants should be avoided. The faucet can be turned off with a dry paper towel, or, in many cases, through use of a foot pedal. An important principle of aseptic technique is that fluid (a potential mode of pathogen transmission) flows in the direction of gravity. With this in mind, hands are held below elbows during the surgical scrub and above elbows following the surgical scrub. Despite this careful scrub, bare hands are always considered potential sources of infection. Sterile surgical clothing or protective devices such as gloves, face masks, goggles, and transparent eye/face shields serve as barriers against microorganisms and are donned to maintain asepsis in the operating room. This practice includes covering facial hair, tucking hair out of sight, and removing jewelry or other dangling objects that may harbor unwanted organisms. This garb must be put on with deliberate care to avoid touching external, sterile surfaces with nonsterile objects including the skin. This ensures that potentially contaminated items such as hands and clothing remain behind protective barriers, thus prohibiting inadvertent entry of microorganisms into sterile areas. Personnel assist the surgeon to don gloves and garb and arrange equipment to minimize the risk of contamination. Donning sterile gloves requires specific technique so that the outer glove is not touched by the hand. A large cuff exposing the inner glove is created so that the glove may be grasped during donning. It is essential to avoid touching nonsterile items once sterile gloves are applied; the hands may be kept interlaced to avoid inadvertent contamination. Any break in the glove or touching the glove to a nonsterile surface requires immediate removal and application of new gloves. Asepsis in the operating room or for other invasive procedures is also maintained by creating sterile surgical fields with drapes. Sterile drapes are sterilized linens placed on the patient or around the field to delineate sterile areas. Drapes or wrapped kits of equipment are opened in such a way that the contents do not touch non-sterile items or surfaces. Aspects of this method include opening the furthest areas of a package first, avoiding leaning over the contents, and preventing opened flaps from falling back onto contents. Equipment and supplies also need careful attention. Medical equipment such as surgical instruments can be sterilized by chemical treatment, radiation, gas, or heat. Personnel can take steps to ensure sterility by assessing that sterile packages are dry and intact and checking sterility indicators such as dates or colored tape that changes color when sterile. In the operating room, staff have assignments so that those who have undergone surgical scrub and donning of sterile garb are positioned closer to the patient. Only scrubbed personnel are allowed into the sterile field. Arms of scrubbed staff are to remain within the field at all times, and reaching below the level of the patient or turning away from the sterile field are considered breaches in asepsis. Other â€Å"unscrubbed† staff members are assigned to the perimeter and remain on hand to obtain supplies, acquire assistance, and facilitate communication with outside personnel. Unscrubbed personnel may relay equipment to scrubbed personnel only in a way that preserves the sterile field. For example, an unscrubbed nurse may open a package of forceps in a sterile fashion so that he or she never touches the sterilized inside portion, the scrubbed staff, or the sterile field. The uncontaminated item may either be picked up by a scrubbed staff member or carefully placed on to the sterile field. The environment contains potential hazards that may spread pathogens through movement, touch, or proximity. Interventions such as restricting traffic in the operating room, maintaining positive-pressure airflow (to prevent air from contaminated areas from entering the operating room), or using low-particle generating garb help to minimize environmental hazards.

Application 1 & 2

Application 1 – Evaluation of Two New Assessment Methods for Selecting Telephone Customer Service Representatives 1. The reliability for both the clerical and the work samples are favorable. We see in the Clerical Test that the co-efficient alpha (at . 85 and . 86) and the test-retest (. 92) are both high so we have an acceptable degree of reliability for the test. For the Work Sample (T) & Work Sample (C) we find the inter-rater agreements to be high at with Work Sample (T) being T1=88% and T2=79% and Work Sample (C) T1=80% and T2=82%, both above the 75% normal requirement for a reliable measure.Since all three show a decent level of reliability, it would be safe for Phonemin to use them in selecting new job applicants. 2. The correlations between the tests show a low correlation between the Clerical Test and both of the Work Samples; however, there is a high correlation between the two Work Samples. The Work Samples produce very similar outcomes, with error rate and speed be ing non-significant and complaints significant.With the Work Samples producing similar results, those who were tactful also show concern for the customer, Phonemin should just choose one of the Work Samples along with the Clerical test to select the best applicants for new job applicants due to the similar results. 3. Current CSRs were chosen to participate in the study, since they are already in the job their effort on the test could be different than a new applicant and they most likely have gained some additional knowledge, especially when handling complaints, having been on the job for a period of time.Also, are the measures real indicators of performance? It was mentioned that the KSAOs chosen were â€Å"likely to be necessary for successful performance as a CSR† and they â€Å"their seemingly high impact on job performance† if they are not true indicator, then the test fails to predict the performance that Phonemin is looking for. Application 2 – Conductin g Empirical Validation 1. Is the PS score a valid predictor of performance as a store manager? Yes. A correlation (R-Value) of . 407 exceeds the statistical significance threshold of . 7 and indicates a moderately high correlation between the PS scores and performance as a store manager. The following scatter diagram illustrates this correlation visually. While there are 2 outliers, their presence is not significant enough to disprove the correlation and the use of the PS score as a valid predictor. 2. With a cut score of 7 on PS, would its use lead to adverse impact against women? Yes. A cut score of 7 leads to a selection rate in females of 53. 33% versus 56. 67% in the entire sample. Against minorities?No adverse impact to minorities. Selection rate of minorities is actually higher than non-minorities when a cut score of 7 is used. If there is adverse impact, does the validity evidence justify use of the PS anyway? Because the sample size is relatively small, the adverse impact t o women seems insignificant and not enough to justify discontinuation of using the PS scores as predictors of future performance. 3. There are several limitations of this study. The first one would be related to the correlation (R-value).The correlation does not equate to a percentage. The R-Value calculated above of . 407 does not equate to 40. 7% but rather it equates to 16. 56% (. 4072 X 100) common variation of the scores. A second limitation of the R-Value is that it is affected by the amount of variation in each set of scores. The less variation there is in one or both sets of scores then the smaller the calculated R-Value will be. When there is a lack of variation in scores this leads to what is known as the problem of restriction of range.A third problem that may arise is that the formula used to calculate correlation assumes a linear relationship between the two sets of scores; however, this assumption may not always be true. A relationship may exist other than a straight l ine that may capture the nature of the scores better. It is also important to remember that just because there is a correlation between two scores does not mean that there is a causation between them. The R-Value does give you an indication; owever, of the strength of the relationship between the PS score and the performance rating and the direction of the relationship. 4. It is recommend that Yellow Blaze use the PS score in making future promotion decisions. It does seem to be a valid predictor of performance based on the correlation (R-Value) and the scatter diagram. Also, based on the calculations performed using the PS score for making future promotion decisions would not lead to adverse impact on a widespread basis.